A genuinely great review, sitting only on a Google Business Profile, reaches whoever happens to scroll through that section. The same review, pulled onto the right page of the website, can influence a visitor at the exact moment they're deciding whether to trust you.
Find the specific, not the generic
A review that says "Great service, would recommend" is fine but forgettable. A review that mentions something specific ("showed up within an hour of calling on a Sunday and fixed the issue without trying to upsell anything") gives a future visitor something concrete to picture. Those are the ones worth pulling out and featuring.
Match the review to the relevant page
A review specifically about a roof repair belongs on the roofing service page, not buried in a general testimonials list a visitor may never scroll to. See where to put reviews on your website for the most impact.
Always get permission and keep it accurate
Even though a public review is, by nature, public, it's good practice to keep the wording exact rather than paraphrasing it into something punchier, since paraphrasing risks misrepresenting what the customer actually said.
Attribute it honestly
A first name and last initial, along with the specific service if relevant ("Sarah M., kitchen remodel"), reads as more credible than an anonymous quote with no attribution at all, without needing to publish a customer's full name or personal details.
Refresh which reviews are featured periodically
A website still featuring the same three reviews from years ago starts to look stale next to a Google profile with dozens of recent ones. Rotating in newer reviews periodically keeps the site's proof current with reality.
Questions
Do I need written permission to feature a public review on my site?
It's not always strictly required for a genuinely public review, but asking first is good practice and avoids any awkwardness if a customer later feels differently about it being featured elsewhere.
Should I ever edit a review for length or clarity?
Light trimming for length is common practice as long as the meaning isn't changed; altering the substance of what someone said isn't. When in doubt, use it in full or don't use it at all.
Can I use a review from a platform other than Google?
Yes. A strong, specific review from any legitimate platform can work the same way, as long as it's attributed honestly to its actual source.